An interactive map of our work. Left to right runs from understanding to making. Bottom to top runs from products to ideas. Depth shows reach, from one person to a public. The larger tiles open case studies, which are also listed on the Work page.
We see where you are,
then design the way
forward with you.
Hycu is a design studio for products, systems, and ideas.
Selected workWhat we do
How we work →User research
Interviews, observation, and surveys that find out what people actually do, and why. We deliver findings you can brief from, not a deck to admire.
Gund Hall · Oral care
Strategy
Where you are, where you want to go, and a set of routes between them at more than one budget. We stay until the plan is one you can execute.
Polycam · Forgiveness · Gund Hall
Product design
Web platforms, tools, and games, designed and built. Most of our strategy work ends with us making the thing.
Forgiveness · Polycam · Pastry Pirates
Systems design
The rules, roles, and feedback loops behind a product, a team, or an institution. Often the real project underneath the one we were hired for.
ClaudeKit · Pastry Pirates · Forgiveness
AI pipelines
Underneath all four. We design and build the automation that carries the work, and the training that makes the people running it better. Every project in this studio was made with one. How we use AI
Hycu is short for hypercube.
Pronounced: Hi-Q
Start with a point. Drag it out and you get a line. Extend the line and you get a square, then a cube. Extend the cube one more time and you get a shape that is hard to picture and easy to reason about: a hypercube, one dimension up from the space you are standing in. Viewed from up there, everything below is clear.
We make that move on every project. Step one level above the product, the team, or the routine, look at the whole system, and come back with something new and useful: a table, a bus route, a way to teach forgiveness.
Tell us where you are.
We reply within two working days.